It's a nice, sunny day. You're driving down the highway, windows open, wind going through your hair, singing along with Springsteen blasting on the radio. It's a great day to be alive. You see an 18-wheeler driving by in the next lane.. and all of a sudden you notice..... that there's nobody behind the wheel.. that the truck seems to be driving itself...
It won't be long before they're on our roads and highways. In short time, it won't be surprising at all to notice that the vehicle beside you is completely driverless, perhaps with a passenger sleeping in back.
It'll be 15 years before we see any meaningful penetration of autonomous and semi-autonomous vehicles on our roads. By 2035, it's estimated that there will be 23 million fully autonomous vehicles on the road (out of a total of 250 million). By 2050, we can expect more autonomous and semi-autonomous vehicles on the road than traditional "human behind the wheel" vehicles.
Things will change.
A study done in 2008 by the US National Highway Traffic Safety Administration found out that 93% of vehicular crashes were a result of human error. Consider that vehicle insurance is essentially the risk of covering a driver's claims and/or accidents. Actuaries at an insurance company figure out what the odds of you having an accident are and set a premium that will not only cover that risk, but make a fair profit. The higher the risk of covering you, the higher the premiums are set. Insurers are gamblers, hoping that you'll remain safe & comfty while they eagerly spend your premiums paid (after covering expenses of course).
Consider again how insurance premiums are set, it's all about risk. If the vehicles are fully autonomous, you've just removed the "human" factor from that risk. If that "human error" accounts for 93% of vehicle crashes, all of a sudden the risk of covering that person goes down considerably. With AVs on the road, it'll be safer. Not only will there be less accidents, but the severity of them will go down.
As time goes on and AVs become more commonplace, road safety will improve dramatically. With the "human" factor removed from the equation, insurance rates will start to be weighted to risk profile of the vehicle rather than the driver like it is now. With less risk, expect premiums to fall considerably.
AVs tend to be proportionally more expensive than traditional vehicles are. It's speculated that this could lead to a significant drop in private ownership of vehicles. Instead, people would start using a vehicle sharing model, since individual ownership would be cost prohibitive. With several owners of a shared vehicle, insurance costs would be divided amongst them. The current car insurance model where there's many private vehicle ownership is the bread & butter of the vehicle insurance industry. Vehicle-sharing destroys that and replaces it with a model where there's fewer premiums paid.
It's also theorized that instead of individual ownership of vehicles, that ownership will transfer over to auto manufacturers and technological companies. As mentioned, with this transition to AV vehicles, things will change.
As a result of AVs joining the marketplace, premiums go down because there's less accidents and the roads are safer. At the same time, the number of insurance premiums sold by insurers will go down considerably as people start sharing vehicles rather than privately owning and insuring individually. It's estimated that as a result, there could be as much as a $25 Billion loss by 2035 to insurers.
It should be noted that some of this loss may be offset by the fact that the cost of the average claim will go up considerably. AVs are considerably more expensive than traditional vehicles, so any damage to them will tend to be costlier. With larger possible claims, the risk of covering goes up, as do premiums.
Insurers are all about calculating risk. This is a situation, where everything is unknown, at best - they're guessing. For vehicle insurers, this must be a scary time.
Will self-driving vehicles kill vehicle insurers?
Like any other company facing change, especially technological, those who adapt and evolve will survive, possibly end up leaders in their field. Those that don't, will have nobody mourning for them. Other quicker, smarter, more aggressive companies will gladly fill in their place. They'll be but a memory.
For those insurers who remain, they're going to have to fight for a piece of the shrinking market. They'll have to change how they think and their business models, they'll have to adapt... or die.
In the end, car insurance won't die, it'll just become something different. How that impacts insurers, clearly depends on what they do in response to it happening.