You've probably seen her online, talking about the different aspects of working in a corporate environment, about municipal challenges & wins, and about our clients' successes.
Véronique Lacroix is our Senior Project Manager and Marketing Specialist, charged with making Citycare known to cities across North America.
We could spend a long time listing the many reasons we are happy to have her be a part of Baseline, but for the sake of efficiency, we'll just stick to 5 of them.
1. She currently owns a Bachelor & Master's degree and is completing a double PhD.
2. In the last 4 years, she managed to raise 100K in funding to complete her double PhD.
3. She has been published in various magazines where she's talking about her different areas of expertise, including business, marketing and social trends.
4. She knows about business. She has owned several businesses over the past 10 years, which all made a profit within the first 2 years.
5. She has given many conferences, interviews and keynote talks over the last 5 years around her many areas of expertise, one being at the Museum of Fine Arts of Montreal.
Those are impressive accomplishments, but what we admire most about Véronique is her unique way of showing up in the corporate world.
She’s not your typical “corporate girl” — and she owns it. Through her voice and presence, she inspires others to stand out and redefine the way they were told they should show up, lead, and succeed in their own industries.
At Baseline, we’re building the future of municipal operations with an approach that breaks away from the traditional way of doing things.
With Citycare, we’re here to show cities and municipalities a smarter, more efficient way to handle route navigation and operational management.
And we couldn’t think of a better person to represent that vision than Véronique — someone who stands out, leads differently, and truly embodies what we’re building.
To stay in touch with her, you can follow Véronique on her many plateforms:
Or check out her personal website.
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