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Cleared for Takeoff: Successfully Navigating a Pivot

Discover how our customer-centric transformation is now revolutionizing mission-critical municipal and airport operations across North America.

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Public sector organizations are under immense pressure to deliver efficient and cost-effective services, After a decade as a leading Insurtech provider, Baseline has reimagined its role. 

We've strategically pivoted back to our founding expertise, emerging with flagship solutions—Citycare and Airside—that are transforming mission-critical operations for municipalities and airports across North America.

The Need for Transformation

Across North America, municipalities and airports face persistent challenges: outdated legacy systems, soaring operational costs, and fragmented processes that impede timely service delivery.

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In an era of economic headwinds and tightened budgets, the demand for agile, data-driven solutions has never been greater. Recognizing this trend, we' ve harnessed our deep industry experience and robust technological expertise to address these issues head on.

The Challenge and Opportunity

Traditionally, many public service providers have struggled with cumbersome, inefficient systems that slow down operations and inflate costs.

Whether it’s the administrative burden on municipal teams or the coordination challenges at busy airports, the status quo was no longer sustainable.

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Our existing customers confirmed a significant gap—and a tremendous opportunity—to digitize and streamline these operations, thereby delivering enhanced public services without compromising efficiency.

From Insurtech to Operational Excellence

Leveraging our rich legacy during a successful decade in Insurtech, we re-calibrated our focus to return to the core of our expertise: improving mission-critical operations.

This strategic pivot was driven by our belief that technology can unlock new levels of efficiency in public services.

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Citycare: Our Citycare solution has rapidly gained traction, with a proven track record of renewals fueling substantial ARR growth.

We are on course to surpass $1M in Annual Recurring Revenue by the end of 2025—all achieved through a fully self-funded and bootstrapped model.

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Resident: Our Resident solution is the companion to Citycare, facilitating interactions between municipalities and their Residents, leveraging AI to deliver public services faster.

logoAirside

Airside: Our groundbreaking Airside solution has already delivered phenomenal results at Montreal Airport, where a substantial 36 month contract translates to impressive operational gains and cost reductions.

This success is a cornerstone of our vision to expand Airside to additional airports in 2025.

logoOpera

Opera: Opera is a powerful task management and route optimization platform designed specifically for municipal and airport subcontractors

Success That Defines Our Future

At Aéroports de Montréal, Airside has not only optimized operations but also set a new industry benchmark for airport efficiency.

By integrating real-time communication, intelligent dispatch, and streamlined workflow management, Airside is redefining how airports manage day-to-day operations.

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Simultaneously, Citycare is revolutionizing municipal operations by cutting costs, enhancing service delivery, and delivering measurable ROI through improved renewals and subscription growth.

Our Vision for 2025 and Beyond

Our journey is only beginning.. With a robust sales pipeline and a clear roadmap for expansion, we are poised to scale our solutions across North America.

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By continuing to invest in innovation and leveraging our proven business model, we are confident that our new lines of business will not only exceed $1M in ARR by year-end 2025 but will also drive sustainable, long-term growth.

Our commitment to financial discipline—getting to this point by being entirely self-funded and bootstrapped—further underscores our resilience in today’s economically challenging environment.

Join Us on This Journey

Our remarkable transformation is setting new standards in public sector operations.

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If you’re an investor, a municipal or airport decision-maker, or a potential strategic partner, we invite you to join us as we reshape the future of public services.

Schedule a call today with our leadership team today to learn how our innovative SaaS solutions can transform operations and drive value for your organization.

Together, let’s create smarter, more sustainable cities and airports for tomorrow.

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